Fran Sullivan

Board Member of the American Cancer Society

With accumulated business experience, Fran Sullivan has achieved remarkable success across various domains. His mastery includes customer optimization, category growth, new market exploration, category management, business strategy, product development, partner execution, sales team management, and cross-functional synchronization. Further, he’s adept in pricing strategies, customer segmentation, and formulating market entry strategies for products. A natural at building and nurturing robust relationships, Sullivan believes in clear expectations, data-informed recommendations, and transparent communication.

Sullivan is a trusted ally for startups and emerging tech businesses. His knack for fueling growth in new businesses, invigorating established ones, and reviving those in decline is well-proven. Comfortable in dynamic, fast-paced roles, he’s a self-motivated team leader with a flair for collaboration. Sullivan earned his Certified Public Accountant credential in 1995.

Sullivan’s broad skill set is a true asset to the business world. His expertise spans strategic planning, product development, site and product merchandising, brand and category management, team leadership, coaching, and structuring. He’s proficient in cross-functional alignment, relationship management, OKR development, partner licensing and promotion, business analysis, KPI setting, cost reduction, pricing strategies, etc. Excelling in both written and verbal communication, Sullivan acknowledges its essential role in seamless business operations.

Upon high school graduation, Sullivan pursued a BS degree at Boston College and later an MBA from Northeastern University. He also shared his insights as an adjunct professor at a local business school. Sullivan’s rich experience as a brand manager with Hasbro saw him managing brands like family games, Play-Doh, and Transformers, significantly improving their performance. At Wayfair, he was a senior merchandising manager and category manager for kitchen and dining. He is the digital category lead at MilleporeSigma, leveraging his expertise in e-commerce, digital marketing, strategic sourcing, procurement, and supply chain management.